Events.com
Definitive (DA signed)Technology · Event management SaaS / ticketing marketplace · La Jolla (San Diego), United States
- What it is
- Take-rate and SaaS economics on event registration/ticketing plus promotion, sponsorship-management and analytics upsells to organizers; consumer 'Discover' app in development; management pitches 'high-margin, recurring revenue' and data at scale - no public numbers back the magnitude.
- What it’s doing now
- Merging with Concord Acquisition Corp II (CNDA) — definitive (da signed), announced Aug 26, 2024.
- What you should know
- The deal carries a $30M minimum-cash condition — heavy redemptions can break it.
The business, per its filings
SEC primaryEvents.com, Inc. (La Jolla, CA; California-incorporated; co-founders Mitch Thrower - CEO - and Stephen Partridge - President/COO, with Cars.com co-founder Bob Bellack also in leadership) operates an AI-flavored, cloud-based two-sided event platform: SaaS tools for organizers (registration, ticketing, promotion, sponsorship management, analytics) plus consumer event discovery; named platform events include the All-In Summit, a 100,000-person Florida Renaissance Festival, Club Getaway, the NewYork.com event calendar and Whistler's UCI Mountain Bike World Cup - a genuinely operating, revenue-generating business (registration/ticketing fees), though NO financial statements have ever been filed: the merger with Concord Acquisition Corp II (signed 2024-08-27, pre-money equity value $314.1M, implied pro forma EV ~$399M) has produced NO S-4 in the ~24 months since signing, Concord's securities were delisted from NYSE American in late 2024 (alternative Nasdaq listing 'actively pursued'), the SPAC has kept extending its deadline (latest extension vote 2025-12-17), and Events.com has meanwhile raised private capital (Form D filings 2026-06-30, plus a $100M GEM Global Yield share subscription facility and up to $10M of 'Interim Parent Funding' loans from the SPAC itself).
Source: 8-K, accession 0001104659-24-093130 · as of Aug 27, 2024 · extraction confidence: medium
What the company says about itself
Web research — not auditedevents.com is a functioning ticketing marketplace ('Sell Tickets, Promote Events, Engage Sponsors') with live event inventory and organizer tools; a new consumer discovery app is at waitlist stage. Site presents an operating business, consistent with the filings' claims but with no scale metrics.
- Markets:
- Endurance/sports events; festivals; conferences; virtual events; venue/theatre ticketing; sponsors
- Products:
- Sell (ticketing/registration), Promote (digital marketing), Sponsor, Execute, Insights, Calendar, Virtual, Discover app (waitlist)
- Customers:
- Live featured events on site 2026-08-15 include Whistler UCI WHOOP Mtn Bike World Cup, June Lake Jam Fest, TEDxSanDiego
None; site matches the filings' description. The open question is scale, which neither source quantifies.
Source: https://events.com · captured Aug 15, 2026 · marketing claims are reported as claims, never merged into the filed figures above.
The deal it’s entering
Events.com is merging with Concord Acquisition Corp II (CNDA), a $250M SPAC currently marked Deal announced.
| Headline equity value | $314M |
| Minimum cash to close | $30M |
Structure per SEC accession(s) 0001104659-24-093130. How to read these numbers: headline vs effective valuation · what a definitive agreement commits
What exactly is being valued, and at what
Was this deal done at an expensive or a cheap valuation?
SpacBrain’s read on the price
No multiple can be computed
We hold no revenue figure in US dollars for Events.com, Inc., so there is nothing to divide the price by and no multiple can be struck. It is not recorded as pre-revenue either — this is a gap in our record, not a finding that the company has no sales. The deal values it at $314.1M regardless.
We have not extracted a revenue figure for this company from its filings yet. That is our gap, not a statement about the business.
Announced equity value (net debt unknown).
Not extracted from the filings yet.
Not computable — no revenue figure has been extracted from the filings yet.
$1 of their sales costs $1.67 on the open market. Median of 3 listed companies we judged a true comparable, which individually run from 0.67× to 1.82×. Their share prices are from 15 August 2026, not today.
What qualifies the figures above
- The target's cash and debt are not in the filings we have, so this is an equity value used as a stand-in for enterprise value.
- EB, XHLD, TP, MMYT, ACCL, ATHM, HUYA, TDIC, CARS, YTRA have no revenue to divide by, so they are shown but left out of the peer median.
- KUST shown for context only — not close enough to move the median.
The listed companies it is measured against
| Ticker | Company | Mkt cap | EV / revenue | EV / EBITDA | Why it’s comparable |
|---|---|---|---|---|---|
| EB | — | — | — | — | Eventbrite is the direct listed comparable: self-service event registration/ticketing SaaS-marketplace for the same creator segment. |
| XHLD | TEN Holdings Inc | $4M | — | — | Operational comp: Business Support Services (NEC); micro-cap ($4m); shares events, event, pro, person, pre, platform with the target's own description; no forward EV/Sales published — counted as a peer, excluded from the median.more ▾less ▴ |
| LYV | Live Nation Entertainment, Inc. | $43.9B | 1.8x | 30.9x | Live Nation/Ticketmaster - the scaled end-state of event ticketing economics and the industry's pricing/competition benchmark. |
| TP | Ticketplus Ltd | — | — | — | Operational comp: Leisure & Recreation (NEC) (Communication Services group); shares event, ticketing, discovery, analytics, platform, management with the target's own description; no forward EV/Sales published — counted as a peer, excluded from the median.more ▾less ▴ |
| STUB | StubHub Holdings, Inc. | $3.1B | 1.7x | — | StubHub - recently listed two-sided ticket marketplace; comps the consumer discovery/transaction side Events.com is building. |
| SEAT | Vivid Seats Inc. | $81M | 0.7x | — | Vivid Seats - listed ticketing marketplace at mid-cap scale; useful multiple anchor between Eventbrite and Live Nation. |
| MMYT | MakeMyTrip Limited | $3.5B | — | — | Operational comp: Travel Agents; mid-cap ($3.5bn); shares ticketing, com, facility, based, also, include with the target's own description; forward EV/Sales 5.3x.more ▾less ▴ |
| ACCL | Acco Group Holdings Ltd | — | — | — | Operational comp: Business Support Services (NEC); shares registration, filings, named, financial, operates, business with the target's own description; no forward EV/Sales published — counted as a peer, excluded from the median.more ▾less ▴ |
| ATHM | Autohome Inc | $2.6B | — | — | Operational comp: Online Services (NEC); mid-cap ($2.6bn); shares com, listing, marketplace, tools, subscription, value with the target's own description; no forward EV/Sales published — counted as a peer, excluded from the median.more ▾less ▴ |
| HUYA | HUYA Inc | $4.2B | — | — | Operational comp: Online Services (NEC); mid-cap ($4.2bn); shares organizers, event, events, com, has, also with the target's own description; forward EV/Sales 0.1x.more ▾less ▴ |
| TDIC | Dreamland Ltd | $39M | — | — | Operational comp: Business Support Services (NEC); micro-cap ($39m); shares event, events, management, from, with, for with the target's own description; no forward EV/Sales published — counted as a peer, excluded from the median.more ▾less ▴ |
| CARS | Cars.com Inc | $715M | — | — | Operational comp: Online Services (NEC); small-cap ($715m); shares com, cars, marketplace, tools, platform, management with the target's own description; forward EV/Sales 1.4x.more ▾less ▴ |
| YTRA | Yatra Online Inc | $6.6B | — | — | Operational comp: Travel Agents; mid-cap ($6.6bn); shares ticketing, world, all, operating, two, based with the target's own description; forward EV/Sales 1.1x.more ▾less ▴ |
| KUSTcontext only | Kustom Entertainment Inc | $1M | — | — | Adjacent: Exhibition & Conference Services — the businesses read alike, the vendor classification does not agree; micro-cap ($1m); shares ticketing, festival, event, events, com, revenue with the target's own description; no forward EV/Sales published — counted as a peer, excluded from the median.more ▾less ▴ |
Which companies belong on this list is our judgement, and the sentence beside each one is the whole of our reasoning — disagree with it and the verdict above changes. Rows marked context only are shown because they are informative, but they are deliberately left out of the median. The multiples come from listed-company data priced Aug 15, 2026; a private target’s deal multiple is not audited the way theirs are.
Common questions
Is Events.com going public?
Events.com has a signed merger with the SPAC Concord Acquisition Corp II (CNDA), announced Aug 26, 2024. Deal status: Definitive (DA signed).
What is Events.com's SPAC deal valuation?
The announced headline equity value is $314M.
Was Events.com bought at an expensive or a cheap valuation?
We hold no revenue figure in US dollars for Events.com, Inc., so there is nothing to divide the price by and no multiple can be struck. It is not recorded as pre-revenue either — this is a gap in our record, not a finding that the company has no sales. The deal values it at $314.1M regardless.
Does Events.com have revenue?
The filings we've parsed don't state a usable revenue figure yet; this profile is updated as new documents land.
Educational content, not investment advice.
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