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AdTheorent Holding Company

Closed (deSPAC)

Communication Services · programmatic digital advertising platform

What it is
growing potential to disrupt the market and lead programmatic digital advertising into the post-ID future,” said James Lawson, CEO of AdTheorent
What it’s doing now
Merging with MCAP Acquisition Corp (MACQ) — closed (despac).
What you should know
Data is still being assembled for this company — what is shown below is everything we have verified so far.

The business, per its filings

SEC primary

growing potential to disrupt the market and lead programmatic digital advertising into the post-ID future,” said James Lawson, CEO of AdTheorent. “We continue to advance our technological lead over competitors and educate customers on how AdTheorent can meaningfully improve their return on ad spend. Feedback from customers and potential customers is extremely encouraging and we are confident we will benefit disproportionately as advertising budgets build back up.” * Adjusted Gross Profit and Adjusted EBITDA are non-Generally Accepted Accounting Principles ("non-GAAP") financial measures. See the supplementary schedules in this press release for a discussion of how the Company defines and calculate these measures and a reconciliation thereof to the most directly comparable GAAP measures. Third Quarter and Updated Full-Year 2022 Financial Outlook: AdTheorent's growth may be impacted in the second half of 2022 by macroeconomic factors beyond the Company's control, such as the COVID-19 pandemic, inflationary pressures, recessionary fears and the ongoing conflict in Ukraine. Based on the current business environment, recent performance and these current trends in the marketplace and subject to the risks and uncertainties inherent in forward-looking statements, the Company's outlook for the third quarter and full-year 2022 includes the following: Third quarter 2022: • Revenue in the range of $37.5 million to $39.5 million. • Adjusted gross profit in the range of $24.6 million to $25.9 million. • Adjusted EBITDA in the range of $3.1 million to $4.0 million. Full-year ending December 31, 2022: • Revenue in the range of $160.0 million to $180.0 million. • Adjusted gross profit in the range of $105.9 million to $119.0 million. • Adjusted EBITDA in the range of $17.5 million to $2

Source: DEFM14A, accession 0001140361-24-026771

What the company says about itself

Web research — not audited
What our web check found

[WEB-INTEL 2026-08-26] 9 finding(s) · web source asserts a FILING-ONLY figure (deadline / trust / status / floor / price) and it was NOT stored: "AdTheorent Holding Company, Inc. Enters into Agreement to be Acquired by Cadent, LLC for Approximately $324 Million Representing $3.21 Per Share." [https://www.globenewswire.com/news-release/2024/04/01/2855158/0/en/adtheorent-holding-company-inc-enters-into-agreement-to-be-acquired-by-cadent-llc-for-approximately-324-million-representing-3-21-per-share.html] · web source asserts a FILING-ONLY figure (deadline / trust / status / floor / price) and it was NOT stored: "AdTheorent is expected to raise about $120 million in a private investment in public equity, or PIPE, associated with the deal." [https://www.wsj.com/business/deals/ad-tech-company-adtheorent-nears-1-billion-spac-deal-to-go-public-11627334120] · web source asserts a FILING-ONLY figure (deadline / trust / status / floor / price) and it was NOT stored: "The business combination values AdTheorent at a $775 million pro forma enterprise value and at a pro forma market capitalization of ..." [https://www.canaccordgenuity.com/capital-markets/transactions/2021/december/MCAP-Acquisition-Corp-Dec2021/] · web source asserts a FILING-ONLY figure (deadline / trust / status / floor / price) and it was NOT stored: "Deal Size, $M $1,095.00M." [https://www.spacresearch.com/symbol/MACQ2] · web source asserts a FILING-ONLY figure (deadline / trust / status / floor / price) and it was NOT stored: "Vote Dec 21, 2021." [https://www.spacresearch.com/symbol/MACQ2] · web source asserts a FILING-ONLY figure (deadline / trust / status / floor / price) and it was NOT stored: "Closing Date Dec 22, 2021" [https://www.spacresearch.com/symbol/MACQ2] · web source asserts a FILING-ONLY figure (deadline / trust / status / floor / price) and it was NOT stored: "The transaction is expected to close in Q4 2021." [https://monroecap.com/press_release/adtheorent-to-list-on-nasdaq-through-merger-with-mcap-acquisition-corporation-a-spac-sponsored-by-an-affiliate-of-monroe-capital/] · web source asserts a FILING-ONLY figure (deadline / trust / status / floor / price) and it was NOT stored: "AdTheorent has raised a total of $4M over 2 funding rounds. round of $4M from Verizon and Mogility Capital." [https://tracxn.com/d/companies/adtheorent/__XnJ_vcFZ4FA8-CQVNgyr7zTDDSu8JQfQ7XvNPaMhsW8/funding-and-investors] · web source asserts a FILING-ONLY figure (deadline / trust / status / floor / price) and it was NOT stored: "funding of a $53.5 million senior credit facility to support private equity sponsor H.I.G. Growth Partners' investment in AdTheorent, Inc.," [https://monroecap.com/tombstone/adtheorent/] [WEB-INTEL 2026-08-26] 8 finding(s) · web source asserts a FILING-ONLY figure (deadline / trust / status / floor / price) and it was NOT stored: "AdTheorent Holding Company Inc. Enters into Agreement to be Acquired by Cadent, LLC for Approximately $324 Million Representing $3.21 Per Share." [https://www.globenewswire.com/news-release/2024/04/01/2855158/0/en/adtheorent-holding-company-inc-enters-into-agreement-to-be-acquired-by-cadent-llc-for-approximately-324-million-representing-3-21-per-share.html] · web source asserts a FILING-ONLY figure (deadline / trust / status / floor / price) and it was NOT stored: "AdTheorent is expected to raise about $120 million in a private investment in public equity, or PIPE, associated with the deal." [https://www.wsj.com/business/deals/ad-tech-company-adtheorent-nears-1-billion-spac-deal-to-go-public-11627334120] · web source asserts a FILING-ONLY figure (deadline / trust / status / floor / price) and it was NOT stored: "The business combination values AdTheorent at a $775 million pro forma enterprise value and at a pro forma market capitalization of ..." [https://www.canaccordgenuity.com/capital-markets/transactions/2021/december/MCAP-Acquisition-Corp-Dec2021/] · web source asserts a FILING-ONLY figure (deadline / trust / status / floor / price) and it was NOT stored: "Deal Size, $M $1,095.00M." [https://www.spacresearch.com/symbol/MACQ2] · web source asserts a FILING-ONLY figure (deadline / trust / status / floor / price) and it was NOT stored: "Vote Dec 21, 2021. Closing Date Dec 22, 2021" [https://www.spacresearch.com/symbol/MACQ2] · web source asserts a FILING-ONLY figure (deadline / trust / status / floor / price) and it was NOT stored: "The transaction is expected to close in Q4 2021." [https://monroecap.com/press_release/adtheorent-to-list-on-nasdaq-through-merger-with-mcap-acquisition-corporation-a-spac-sponsored-by-an-affiliate-of-monroe-capital/] · web source asserts a FILING-ONLY figure (deadline / trust / status / floor / price) and it was NOT stored: "AdTheorent has raised a total of $4M over 2 funding rounds. round of $4M from Verizon and Mogility Capital." [https://tracxn.com/d/companies/adtheorent/__XnJ_vcFZ4FA8-CQVNgyr7zTDDSu8JQfQ7XvNPaMhsW8/funding-and-investors] · web source asserts a FILING-ONLY figure (deadline / trust / status / floor / price) and it was NOT stored: "funding of a $53.5 million senior credit facility to support private equity sponsor H.I.G. Growth Partners' investment in AdTheorent, Inc." [https://monroecap.com/tombstone/adtheorent/]

Source: company web presence · marketing claims are reported as claims, never merged into the filed figures above.

The deal it’s entering

AdTheorent Holding Company is merging with MCAP Acquisition Corp (MACQ) currently marked Closed (deSPAC).

Headline equity value—
PIPE≈ $122M · unsourced

Structure per SEC accession(s) 0001104659-21-108724. How to read these numbers: headline vs effective valuation · what a definitive agreement commits

What exactly is being valued, and at what

Common questions

Is AdTheorent Holding Company going public?

AdTheorent Holding Company has an approved merger with the SPAC MCAP Acquisition Corp (MACQ). Deal status: Closed (deSPAC).

Does AdTheorent Holding Company have revenue?

The filings we've parsed don't state a usable revenue figure yet; this profile is updated as new documents land.

Educational content, not investment advice.

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